For the past two weeks, we’ve explored how smart investments—whether in businesses, public spaces, or at home—shape the future of our communities. This week, we’re bringing that idea to life with a story about one local business owner who saw an opportunity, took a risk, and built something that is now an essential part of Oil City’s evolving identity.
In 2022, Erin Wanninger and her wife, Marcy Hall, launched Woods & River Coffee with a vision that extended beyond serving great coffee. They saw an opportunity to make Oil City a key stop along the Erie to Pittsburgh Trail (EPT) by creating a space that catered to cyclists, outdoor enthusiasts, and the local community alike. With their experience in coffee, cooking, and startups, they carefully chose a location that would contribute to the revitalization of the area while providing a welcoming gathering space.
A Vision for Community and Growth
From the beginning, Woods & River Coffee was about more than just selling coffee—it was about creating an experience that connected people to the region and to each other. The shop’s focus on locally roasted coffee and regional baked goods quickly became a defining feature. Instead of relying on large distributors, they partnered with local food suppliers, ensuring that every product served had a story behind it. “One of our most profitable decisions was the addition of the Beartown Breakfast Sandwich,” said Erin. “We were able to source english muffins from Willow Bend English Muffins (near the southern portion of the EPT), and their muffins are the secret ingredient to why our breakfast sandwich is our number one food item!”
The Journey of a Small Business
Like any new venture, Woods & River Coffee faced its share of challenges. Operating in a historic building brought unexpected plumbing issues, and in the first year, the owners worked seven days a week to keep the business running. But their dedication paid off! Now, they have a team of twenty staff members, allowing them to step back from the day-to-day of the shop during the week.
Despite initial skepticism from some in the community about whether a coffee shop could thrive in Oil City, Woods & River Coffee has exceeded expectations. The shop has become more than a place to grab a cup of coffee; it’s a gathering space where locals reconnect, new friendships are formed, and families create traditions. The presence of a vibrant coffee shop has helped reshape perceptions about what is possible for small businesses in the area. This success is something Erin and Marcy often reflect on. “We’ll often come home after a busy weekend at the shop, where we’ve talked with tourists along with the locals who support us every day, and marvel that our original plan to create a destination in Oil City worked!” Erin shared.
The Impact of Local Investment
Woods & River Coffee is proof that small businesses play a significant role in shaping the character of a town. Coffee shops, in particular, are one of the few places people visit daily, making them a cornerstone of community interaction. “One of my favorite parts of having the business is watching the community connections that take place every day at the shop. Old friends run into each other, people in line meet and become friends, and so many families have made it a weekly routine to bring their children to the shop. It really makes the community feel whole to have spaces like this!” Erin expressed. And by fostering collaboration rather than competition, Woods & River encourages customers to explore other local businesses, creating a ripple effect of economic growth and investment.
When asked what advice they would give to aspiring business owners, Erin emphasized the importance of planning, researching, and thinking about the kind of life they want to build. She recommends keeping a running document of business ideas, visiting similar businesses, and utilizing resources like the SBDC at PennWest. Possibly most importantly, she encourages new entrepreneurs to set clear boundaries and consider what kind of work-life balance they want to maintain.
Looking Ahead
The future looks bright for Woods & River Coffee. With plans to open a second location on Oil City’s Northside by mid-summer (look for an official announcement soon!), they’re expanding their food preparation capabilities and positioning themselves as a key player in the continued revitalization of the area. The new location will join other exciting developments, including a distillery, the Lyric Theater, and artist studios, further solidifying the Northside as a destination for both locals and visitors.
Woods & River Coffee’s story is a testament to the power of investing in the future—not just through financial means, but through vision, perseverance, and a commitment to community. As we continue to explore what it means to invest in our towns, their journey serves as a reminder that sometimes, a single idea—and a great cup of coffee—can spark meaningful change.
Rachel Brosnahan is the Community Engagement Coordinator for River Roots Redevelopment. She can be reached by email at rachel@riverrootsredevelopment.org.
